August 7, 2018): The National Federation of the Blind has partnered with Kellogg’s Rice Krispies Treats to create accessible “Love Notes” so parents can share messages of love and encouragement with blind children in their lunchboxes. The “Love Notes” are an accessible version of the writable wrapper on Rice Krispies Treats.

The new, accessible “Love Notes” are available in two forms: Braille stickers and re-recordable audio boxes. The “Love Notes” Braille stickers are heart-shaped to fit in the space on Rice Krispies Treats writable wrappers for written notes. Each Braille sticker sheet includes eight uplifting phrases in Braille for parents to share with their children, from “You’ve Got This” to “Love You Lots.” The re-recordable audio box holds a Rice Krispies Treat and, when opened, plays a ten-second pre-recorded message. The audio box messages can be re-recorded over a thousand times, offering opportunities to share love and support throughout the entire school year. Every package sent to families will include a Braille letter explaining this program and a co-branded Braille alphabet card featuring Snap, Crackle, and Pop, along with information about the NFB’s Braille programs.

Rice Krispies Treats came to the National Federation of the Blind to help create a back-to-school campaign that would intentionally include blind students. The first-ever “Love Notes” in Braille and audio are inspired by their work with many members of the Federation. A brand-new video, which will also be part of a YouTube ad campaign, features Emerie “Eme” Mitchell-Butler and her mom, Tabatha “Tabby” Mitchell, both active members of the National Federation of the Blind. The video demonstrates how Eme, an 11-year-old blind student, lives the life she wants and spreads love and friendship through her music. Kellogg worked closely with the NFB to ensure that the video was a positive and realistic portrayal of a blind student.

Information about the National Federation of the Blind will also be featured on the Rice Krispies website in an effort to let more families know about the support and programs we offer for families of blind children.

To order “Love Notes” for your own child at no charge, visit
RiceKrispies.com/LoveNotes
and join Rice Krispies Treats in sharing love and support this back to school season with the hashtag #SoMuchToLove on social media. To learn more, visit nfb.org/FeelTheLove

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